Information you need to get your company off the ground.

Catapult empowers startups and small businesses with the practical support, mentorship, and strategic tools needed to launch, grow, and thrive in today’s competitive landscape. By combining tailored programs, deep industry experience, and a collaborative entrepreneurial community, we help founders refine their vision, access funding, and build scalable businesses with confidence.

Whether you’re launching a new idea or expanding an existing venture, Catapult is your partner in turning ambition into sustainable success.

Insights from our industry experts on what is happening and how it affects you.

Launch Sequence is Catapult’s hub for entrepreneurial insights, practical resources, and industry updates. Through newsletters, articles, and curated tools, we share ideas that help founders start, grow, and scale their businesses. Explore guidance, strategies, and real-world knowledge designed to support entrepreneurs navigating today’s evolving business and startup landscape with confidence.

Articles

SEO Is a Long Game: What to Actually Expect

By: Steve Blair

Article

Every founder eventually gets sold the same story: do a little SEO, and the traffic will come. Then months pass,...

AI Made Design Easy, and Revealed What People Thought It Was Worth

By: Steve Blair

Article

In under two years, AI design tools went from novelty to default. Logos, ads, decks, and brand kits now get...

Calgary Is Reaching 2 Million People.

By: Daniel Monzon

Article

Calgary's next big opportunity has already arrived. We are moving toward becoming a city of 2 million people, and that...

What Is a Cap Table and Why Does Every Alberta Startup Need One?

By: Julian Dobre

Article

A cap table, short for capitalization table, is an important equity document your startup will maintain from incorporation through exit....

What a Healthy Business Foundation Actually Looks Like

By: Daniel Monzon

Article

A lot of founders think a healthy business foundation starts with a great idea, a strong logo, or a polished...

The New Marketing Engine: How AI Is Changing the Rules

By: Steven Blair

Article

Artificial intelligence has rapidly changed the way marketing is planned, executed, and measured. For entrepreneurs and growing companies, AI is...

Newsletters

Launch Sequence | February 2026

By: Catapult Team

Newsletter

Launch Sequence | January 2026

By: Catapult Team

Newsletter

Launch Sequence | November 2025

By: Catapult Team

Newsletter

Launch Sequence | September 2025

By: Catapult Team

Newsletter

Resources

Alberta Innovates

By: Catapult Team

Resource

Alberta Innovates is the province's largest research and innovation agency, offering funding, vouchers, and hands-on support for technology, health, agriculture,...

Prairies Economic Development Canada (PrairiesCan)

By: Catapult Team

Resource

PrairiesCan is the federal agency focused specifically on growing businesses across Alberta, Saskatchewan, and Manitoba. It funds scale-ups, innovation, and...

SR&ED Tax Incentive (Canada)

By: Catapult Team

Resource

The Scientific Research and Experimental Development (SR&ED) program is Canada's largest source of R&D funding, delivered as tax credits through...

Community Futures Alberta

By: Catapult Team

Resource

Community Futures is a network of local offices across rural Alberta offering small business loans, coaching, and planning support, often...

Mitacs

By: Catapult Team

Resource

Mitacs connects businesses with academic researchers and graduate talent through funded internships and research partnerships. For a startup that needs...

Platform Calgary

By: Catapult Team

Resource

Platform Calgary is the hub of Calgary's startup ecosystem: programs, mentorship, events, and the Innovation Centre that connects founders to...

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