Launch Sequence is Catapult’s curated hub for insights, ideas, and opportunities for entrepreneurs. Through newsletters, articles, and practical resources, we share guidance on starting, growing, and scaling businesses. Stay informed with expert perspectives, useful tools, and real-world knowledge designed to help founders navigate today’s evolving entrepreneurial landscape with confidence.

Select Type

Select Resource Type
More filters

Calgary Is Reaching 2 Million People.

By: Daniel Monzon

Article

Calgary is no longer a city waiting for its next big opportunity. The opportunity is already here. We are moving...

What Is a Cap Table and Why Does Every Alberta Startup Need One?

By: Julian Dobre

Article

A cap table, short for capitalization table, is an important equity document your startup will maintain from incorporation through exit....

The Lean Startup — Eric Ries

By: Catapult Team

Resource

The foundational methodology behind modern startup thinking. Build, measure, learn. Validate before overbuilding. The principles behind this book underpin how...

Canadian Business Valuation — CICBV

By: Catapult Team

Resource

The Canadian Institute of Chartered Business Valuators is the authoritative body for business valuation in Canada. Use this resource to...

BDC — Selling Your Business Guide

By: Catapult Team

Resource

A practical, step-by-step guide from the Business Development Bank of Canada on preparing your business for sale. Covers valuation, buyer...

ElevateIP Alberta

By: Catapult Team

Resource

A federally funded program delivered in Alberta to help founders understand, manage, and protect their intellectual property. Catapult is a...

CIPO — Canadian Intellectual Property Office

By: Catapult Team

Resource

The official Government of Canada resource for patents, trademarks, copyrights, and industrial designs. If you are building a product, brand,...

Google for Startups — Startup School Resources

By: Catapult Team

Resource

Free courses, tools, and resources from Google designed specifically for founders. Covers go-to-market strategy, growth marketing, financial modelling, and pitching....

Startup Canada

By: Catapult Team

Resource

Canada's national entrepreneurship organisation. Offers programs for women founders, export-focused businesses, and government engagement. A strong network resource for founders...

Business Link Alberta

By: Catapult Team

Resource

A government-supported advisory organisation providing free one-on-one business advice, market research support, and mentorship to Alberta entrepreneurs. Particularly valuable for...

NRC-IRAP — Industrial Research Assistance Program

By: Catapult Team

Resource

Federal funding for small and medium-sized businesses pursuing technology-driven innovation. Covers up to 75% of eligible R&D costs to a...

Futurpreneur Canada

By: Catapult Team

Resource

A national non-profit offering financing up to $20,000, mentorship, and business planning tools to entrepreneurs aged 18 to 39. One...

Alberta Small Business Resources — Alberta.ca

By: Catapult Team

Resource

The Government of Alberta's official small business hub. Covers Business Link support, the Canada Small Business Financing Program, export expansion...

Innovation Canada — Funding Finder

By: Catapult Team

Resource

The federal government's central platform for finding grants, loans, and funding programs across Canada. Search by industry, business stage, and...

Business Model Canvas — Strategyzer

By: Catapult Team

Resource

The Business Model Canvas is the global standard for mapping out a business model on a single page. Used by...

Canada Business Network — Writing Your Business Plan

By: Catapult Team

Resource

The Government of Canada's central hub for starting a business. Covers incorporation, licensing, permits, writing your business plan, and market...

Launch Sequence | September 2025

By: Catapult Team

Newsletter

Launch Sequence | November 2025

By: Catapult Team

Newsletter

Launch Sequence | January 2026

By: Catapult Team

Newsletter

What a Healthy Business Foundation Actually Looks Like

By: Daniel Monzon

Article

A lot of founders think a healthy business foundation starts with a great idea, a strong logo, or a polished...

How Founders Should Position and Communicate Their Value

By: Daniel Monzon

Article

Over the years, I have personally heard more than 1,200 pitches from founders starting businesses. The number one problem I...

Business Development Strategies for Founders and SMES

By: Daniel Monzon

Article

You want to put together a business development strategy, but don’t know where to start. The first step is understanding...

How to Get Business Clarity Before You Scale?

By: Daniel Monzon

Article

Before a business scales, it needs clarity. Growth sounds exciting, but scaling without understanding your business can create bigger problems...

AI as a Force Multiplier for Small Teams

By: Jesse Lalli

Article

The economics of small teams are changing. Tasks that once required multiple dedicated roles can now be handled by a...

The New Business Stack: How AI Is Replacing Traditional Roles

By: Jesse Lalli

Article

From Headcount to Systems AI is shifting businesses away from people-heavy structures toward system-driven operations. Tasks that once required dedicated...

The Death of Generic Marketing in an AI World

By: Jesse Lalli

Article

Generic Marketing No Longer Works Generic marketing used to be acceptable. It filled space, maintained presence, and created baseline awareness....

The Commoditization Problem: When Everyone Can Do Everything

By: Jesse Lalli

Article

AI has made execution more accessible than ever. Tasks that once required specialized skills, significant time, or dedicated teams can...

The Coming Attention Crisis in an AI-Generated World

By: Jesse Lalli

Article

The Problem Is Attention, Not Access While content supply has exploded, human attention hasn't budged. People still have the same...

The Business of Video Games: Why Most Games Fail — And What Actually Drives Success

By: Jesse Lalli

Article

The video game industry is often viewed through the lens of creativity. Great ideas, compelling worlds, innovative gameplay. But behind...

If Everyone Has AI, What Becomes the Advantage?

By: Jesse Lalli

Article

AI has moved fast, from competitive edge to baseline capability. The same tools are now available to solo founders, scrappy...

From Idea to Traction: How Game Studios Turn Concepts Into Commercially Viable Products

By: Jesse Lalli

Article

Building a Game vs Building a Product Building a video game is an achievement. Turning it into something that performs...

Launch Sequence | February 2026

By: Catapult Team

Newsletter



BDC Business Plan Template

By: Catapult Team

Resource

The Business Development Bank of Canada's free business plan template is one of the most practical starting points available to...

The New Marketing Engine: How AI Is Changing the Rules

By: Steven Blair

Article

Artificial intelligence has rapidly changed the way marketing is planned, executed, and measured. For entrepreneurs and growing companies, AI is...

Trajectory
Assessment

Evaluate your business direction with expert guidance. Identify obstacles, clarify priorities, and build a structured plan for sustainable growth.

Our
Events

From seminars to tips and information about the entrepeural landscape, keep up to date on everything going on at Catapult and our partners.

About
Us

Meet the experienced entrepreneurs and advisors behind Catapult. Our team brings practical knowledge, mentorship, and real world business experience.

Catapult
Events

Learn practical business skills through workshops and expert sessions designed to help entrepreneurs launch, operate, and scale their companies.

Apex
Forums

Join curated discussions with founders, operators, and advisors. Exchange ideas, solve problems collaboratively, and gain insights from experienced entrepreneurs.

Elevate
IP

Protect and strengthen your intellectual property strategy. Learn to build valuable brands, products, and assets that increase long-term business value.

Contact
Us

Have questions or want to get involved? Connect with the Catapult team to learn about what you need to take your business to the next level.

Get in touch.