I am a marketing strategist, entrepreneur, and business development consultant with more than twenty years of experience helping companies build brands, enter markets, and grow sustainably. My career began in 2001 as an Account Coordinator with Consumer Strategies Group in Edmonton. Over the next decade I advanced to the role of Account Director, where I led marketing programs, coordinated campaign development, managed client strategy, and helped implement emerging digital and social media technologies for a wide range of clients.

In 2012, I founded Blair and Co. Advertising, a multidisciplinary marketing and communications agency based in Calgary. Through Blair and Co., I work with real estate developers, professional services firms, startups, and growing businesses to develop strategic marketing programs, brand positioning, website platforms, and integrated advertising campaigns. My focus has always been on combining research, strategy, and creative execution to help businesses communicate clearly and compete effectively in their markets.

Alongside my agency work, I am a co founder of Catapult Startups, where I assist founders and small business owners in overcoming market entry barriers and building the foundations required for sustainable growth. Catapult works directly with entrepreneurs to help them develop business models, refine market strategy, and access the resources required to launch and scale their ventures.

I also serve as Vice President of Marketing and Research and co owner of Salesmatic, where I develop and deploy marketing and research programs that support new ventures and business development initiatives. In addition, I am a partner in G Force Performance Steering Wheels.

Throughout my career I have focused on helping businesses turn ideas into viable companies and strategic marketing into measurable growth.